The 3 Words On Wine Bottles That Make Me So Mad #health #holistic

Have you ever noticed those three little words on the back of wine bottles? 

“Please drink responsibly.” Every time I see them, I roll my eyes.

Here we have a product that causes cancer, depression, anxiety, dementia, diabetes, and even death… and yet the label fails to mention a thing. 

That’s because there’s a whole industry banking on you continuing to blame yourself for drinking too much (whilst also seeing wine as pretty harmless and normal…).

In this video, I’m unpacking the sneaky psychology behind ‘drink responsibly’ – and sharing some brutally honest alternatives…

Key points

“Please drink responsibly” puts all the blame on you.

Those three words imply that any unwanted health risks or side effects can be avoided if you can just get a grip and drink responsibly. All the focus is on you – not on the drug itself. That seems mad to me, given what we now know about there being no safe level of drinking and the fact that this drug kills over 10,000 people in the UK every year.

Plus, recent research has found that women who binge drink just two large glasses of wine in one sitting face a 2-3 times higher risk of liver damage – even if they’re only doing that once a week. I don’t know about you, but I’ve drunk way more than that in one sitting, many times.

We’re already very responsible, thank you.

The outrageous thing is that the women I work with at The Sober School are incredibly responsible people. They’re juggling work, businesses, caring for children or grandchildren, managing their own health struggles, navigating perimenopause – and they keep everything going no matter how bad they feel. Their drinking often happens because they have too many responsibilities on their shoulders.

So what should wine bottles actually say?

I asked some of my Sober School graduates what they think should be written on the label instead. Their suggestions were brilliant and brutally honest. Things like: 

• Warning: Only drink this if you want cancer, dementia, anxiety, weight gain, insomnia, and fake friends.
• Warning: Many precious moments of your life will be taken by drinking this toxic thief.
• Warning: Alcohol impacts your ability to create memories.  You will also do some really stupid s@*t while drinking this – regrets and shame are unavoidable.
• Warning: May cause you to fight with your spouse and not remember what you said or did the following morning
• Warning: Can gradually screw up your life without you noticing it has taken hold until you’re in a right mess!

The alcohol industry is banking on you staying hooked.

I know, it’s tempting to get to this point in the post and say, “Well – she would say that, wouldn’t she?” Maybe this all sounds a bit preachy and holier-than-thou (though, I really hope it doesn’t). Because actually, I have a serious point to finish with here: there’s a whole industry counting on you to continue blaming yourself for your drinking.

They’re banking on you to continue normalising alcohol and looking for solace at the bottom of a bottle. They’re going to be laughing all the way to the bank as they reassure you that these pretty bottles of rotting fruit juice are elegant, magical elixirs. Just drink “responsibly” and things will be fiiiine. I hope you can see through the nonsense.

Ready to create an alcohol-free life you love? Click here to learn more about my Getting Unstuck course

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